Paul Rutten is research professor at Creating 010 Research Centre of Rotterdam University of Applied Sciences. His research field is creative industries, digitalisation and innovation. He has a track record in academic research as well as more practice oriented and policy research. The ‘Monitor Creative Industries’ (formerly known as the ‘Cross Medial Monitor’, is a long running project (from 2006) mapping the creative industries and the ICT sector in the Netherlands. Rutten was formerly employed by Radboud University Nijmegen, TNO Strategy and Policy, INHOLLAND University of Applied Sciences, Leiden University and Antwerp University. Currently he is member of the advisory board of CLICKNL, the Dutch consortium for research and innovation of the Dutch Creative Industries sector and works for the Innovation Labs - Cultural and Creative Sector, supported by the Dutch Ministry of Education, Culture and Science.