Aleksandar Brkić is a scholar in the field of cultural/arts management and cultural policy, with more than 20 years of experience as a producer and arts manager, working in the intersections of performing arts, visual arts, and design. He joined the Institute for Creative and Cultural Entrepreneurship (ICCE), Goldsmiths in 2016. Prior to that, he was teaching at LASALLE College of the Arts in Singapore and the University of Arts in Belgrade. He is a Fellow of the Higher Education Academy (FHEA) and also contributes as a guest lecturer at the University of Arts in Belgrade and Ben M'Sik, Hassan II University, Casablanca. Dr Brkić is an editor of the new academic book series 'Routledge Focus on Global Creative Economy' published by Taylor&Francis and a member of the Editorial Board of The European Journal of Cultural Management and Policy. Alex works as a Creative Producer of LP Duo, a piano duo signed to Universal Music Group and is a co-founder of a "Duality" startup, developing an innovative product connecting classical pianos with the digital world.